G-Eazy Ended Partnership With H&M Amidst Racist Ad

G-Eazy Ended Partnership With H&M Amidst Racist Ad



G-Eazy is the latest celebrity to cut ties with H&M amidst racist ad that went viral.

The fashion brand has been getting some heat on social media since yesterday after it posted an ad on social media that wrecks of racism. Several celebrities who have been doing business with H&M have since cut ties including The Weeknd, who announced in a scathing tweet that he will immediately end his partnership with the brand. G-Eazy announced on Instagram on Wednesday that he too will end his partnership.

“Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end,” Eazy wrote. The rapper added that he cannot allow his name to be associated with H&M as the brand quickly becomes toxic to any celebrity that does business with the company.

“I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level,” he added.

H&M has since released a statement apologizing for the ad while vowing to get to the bottom of what happened.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on Jan 9, 2018 at 3:12pm PST

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